HyperVelocity Consulting empowers teams to work faster and more collaboratively through Atlassian solutions and agile methodologies.
While partnering with the company, I supported brand and identity development, digital marketing, UX design, and content strategy efforts.
Climate 100 is dedicated to re-establishing California as a global leader on climate through political advocacy, coalition building, and sound policy.
As lead creative, I developed the organization’s branding, identity, and digital presence, positioning Climate 100 as the go-to source for Californians demanding bold climate action. My work included digital marketing campaigns, infographics, reports, and presentations designed to educate and mobilize climate advocates.
Hedge Coffee is a San Francisco–based specialty roaster known for its bright, fruit-forward beans. They source sustainably, build relationships with farmers, and roast some of the most flavorful coffee in the city.
I took a raw, punk-inspired approach—using a duotone palette drawn from their brand colors, hand-drawn lettering, and imagery that reflected the event’s theme and setting.
The flyer, shared on Instagram the day before the event, sparked engagement with 171 likes and 10 conversations in the comments.
NextGen America works to empower young voters to participate in the political process and ensure the government reflects the values of the largest and most diverse generation in American history.
During the 2020 presidential election, our Get Out the Vote campaign registered over 1.4 million young people, reached 10.5 million through chat, messaging, and social media, and helped drive 4.6 million to the polls — contributing to the highest youth voter turnout in U.S. history.
As lead designer, I focused on creating visuals that cut through the noise of an intensely polarized election. Our goal was to build a bold, energetic visual identity—bright, punchy, and nostalgic of the ’90s—to stand out amid the constant stream of political messaging
A statewide campaign expanding access to affordable internet and essential devices for California students during the COVID-19 lockdown. The initiative aimed to connect low-income children to high-speed broadband so they could fully participate in remote learning.
As part of the team at Tom Steyer PAC, working in collaboration with NextGen Policy and the California Governor’s Office, I led digital product strategy and creative implementation across branding, website design, social media graphics, videos, and outreach materials.
The campaign pressured internet providers to lower costs, raised funds to donate devices, and increased awareness through local news placements and an online toolkit—featuring downloadable assets like multilingual flyers, social media content, and suggested messaging for teachers and government representatives.
Our efforts helped secure $6 billion in the 2021 California budget to build critical broadband infrastructure statewide—ensuring all Californians, regardless of geography, income, or race, can access high-speed internet.
Tom Steyer ran for President to put climate and racial justice at the center of national policy and conversation. The challenge: introducing a largely unknown candidate to millions of voters in a crowded and polarized election.
As Design Director, I built and led a team of five designers to create and evolve the campaign’s brand from the ground up. Our goal was to humanize Tom—showing him not just as a billionaire and activist, but as a father, husband, and citizen committed to making the world more just and sustainable.
Together, we produced a full suite of print, digital, social, email, and web materials for both headquarters and field teams nationwide. Our work spanned large-scale campaign launches to rapid-response creative, always designed to inform, mobilize, and energize voters.
The results were significant:
• Reached 50M voters across all ad platforms
• Acquired 595K new supporters and 134K donors
• Generated 3B+ impressions across Facebook, Google, Twitter, and other channels
We also designed:
• 400+ out-of-home assets and 166 merch products
• 290 organic social graphics, 87 landing pages, and 80 custom email layouts
• A comprehensive brand and video style guide
• 40+ Canva templates empowering field teams nationwide to produce on-brand, rapid-response creative
From field-office environmental design to national ad campaigns, our work brought clarity, cohesion, and energy to one of the most mission-driven campaigns of the 2020 election cycle.
The American Dream Project is a collaboration between Latino Victory Fund and NextGen America dedicated to investing in Latino candidates and ensuring Latino voices are represented at every level of government and in the policies shaping our nation’s future.
I led art direction and design for the project’s brand identity, creating a bold, optimistic visual system that reflected empowerment and representation.
The campaign included an Instagram GIF animation designed by Kristie Wu under my art direction.
Banana Republic is a modern clothing brand known for timeless, travel-inspired classics.
For the Spring 2016 women’s and men’s campaigns, our goal was to showcase the season’s new arrivals through elegant, editorial-style email compositions that inspired subscribers to explore curated collections, styling tips, and must-have pieces.
An Instagram series exploring the intersection of substance abuse and mental health, designed to raise awareness and provide actionable resources for those seeking help.
Part Two (shown here) centers on stigma—one of the greatest barriers to recovery. The series defines stigma, highlights its harmful impact on individuals seeking treatment, and offers ways to reduce prejudice and foster empathy within communities.
BOW is a collaborative design initiative between Nella Ocampo, Kristie Wu, and myself. I contributed art direction, design, and illustration for the series.
Branding, website, and email design proposals for the 2018 Global Climate Action Summit, hosted by California Governor Jerry Brown. The summit convened non-state climate leaders—including elected officials, policymakers, and advocates—to advance dialogue and action around meeting the goals of the Paris Agreement.
Designed while leading the design team at NextGen America, in collaboration with NextGen Policy.
In early 2018, the U.S. experienced three billion-dollar climate disasters within just three months. In response, NextGen America joined organizers nationwide in mobilizing communities to demand real, immediate action on climate.
I designed social graphics and posters that were printed and distributed to organizers across the country, calling for a rapid transition to renewable energy and amplifying the urgency of the movement.
The San Francisco march—which urged Governor Jerry Brown to end fossil fuel extraction in California—drew approximately 30,000 participants, underscoring the growing demand for bold climate leadership.
To celebrate her father’s 75th birthday, my client wanted to surprise him with a custom cooking party—complete with personalized aprons that captured his personality and love of the kitchen.
The final design featured a retro lockup with a hand-drawn portrait of Chip and a nod to the location of his beloved kitchen, inspired by 1970s French culinary design. The result was playful, nostalgic, and deeply personal.
An ongoing suite of downloadable social graphics created for Need to Impeach, an organization mobilizing public support for the impeachment of Donald Trump.
The campaign featured a diverse range of visual styles—from bold and confrontational to optimistic and unifying—designed to resonate with a wide spectrum of voters. Supporters were encouraged to share these graphics across social media and with their personal networks and elected officials, helping to build a nationwide groundswell for accountability.
1–3, 5–6: Art Direction & Design
4, 7–8: Art Direction
NextGen America is on a mission to empower young voters to engage in the political process and make sure our gov’t responds to the largest and most diverse generation of voters in American history.
As Design Director, my focus was to ensure that the website was bright and inviting to our young audience, intuitive to navigate, and stood out against the many progressive political organizations.
Designed while leading Design at NextGen America.
Camp NextGen was a three-day training workshop hosted by NextGen America to equip organizers with best practices for mobilizing the youth vote and building grassroots momentum nationwide.
I developed the branding, swag, signage, and training materials for the event—creating a cohesive visual identity that captured the energy and collaborative spirit of the program.
Designed while leading design at NextGen America.
Branding proposals and final identity for Need to Impeach.
Need to Impeach was an organization founded by Tom Steyer that accrued over 8 million subscribers dedicated to impeaching President Donald Trump. Need to Impeach provided a path for supporters take action and push their members of congress to move forward with impeachment proceedings.
As part of a BOW collaborative project, each designer documented life during 2020 through a personal photographic diary—capturing moments of reflection, resilience, and humanity amid unprecedented times.
My contribution:
“I never knew grief like this—collectively or personally. I’ve found moments of release and joy through observation and curiosity, connection, personal care, and by reflecting on the gratitude I have for family, friends, and the world around me.”
NextGen America empowers young voters to engage in the political process and ensures government reflects the priorities of the largest and most diverse generation in American history.
As Design Director leading a fast-paced creative team during the 2018 election cycle, my focus was to keep the team inspired and consistent while producing visually compelling, message-driven campaigns that stood out amid a crowded political landscape.
Designed while leading the design team at NextGen America.
1–5. Get Out the Vote
A series motivating young voters to:
1. Find their polling place
2. Vote early in their state
3. Learn about ballot propositions
4–5. Take action and vote
(Design/Art Direction: 1st & 3rd concepts; Art Direction: 2nd, 4th & 5th)
6. Scott Pruitt Opposition Campaign
Calling out environmental negligence and corruption.
(Art Direction)
7–8. Blue Wave Volunteer Launch
Instagram and Facebook campaign encouraging volunteer sign-ups. (Art Direction)
9. Pro-Choice Campaign — NextGen Arizona
Supporting reproductive rights and state-level advocacy (Design/Art Direction)
10. We Are Still In
Marking one year since Trump’s plan to withdraw from the Paris Agreement. Highlighted over 2,700 leaders—from cities, states, and businesses—who committed to reducing emissions and upholding climate goals. (Design/Art Direction)
11. GOP Tax Day Facts
An Instagram story series breaking down how GOP tax policies impact working families. (Design/Art Direction)
12–15. Net Neutrality Awareness
A social campaign illustrating how online content could be monitored or restricted if Net Neutrality were repealed. (Design/Art Direction)
16. Donation Drive
A visual campaign designed to encourage grassroots contributions. (Design/Art Direction)
Digital campaign aimed at educating voters about how the bail bond industry traps low-income people of color and ruins lives. The campaign encouraged viewers to call their legislators to support bail reform in CA.
Shown: Facebook Canvas story, Instagram story, and paid ads.
Designed for NextGen America.
Tape cassette design, illustration, and hand-lettering for Flora y Fauna, a mixed tape on the Tapes from Gates music label. The mix is comprised of a range of underground psych, rock, folk, world, and experimental tunes all centered on the theme of plants and animals. Client: Christopher Bartus
Identity and assets for Napa Bookmine, a bookstore in downtown Napa, California as well as Standard, their kiosk bookstore in the Oxbow Market in Napa, California.
Client: Naomi Chamblin and Eric Haygard, owners
Tapes from the Gates is an underground tape label based in Jacksonville, FL that releases compilations and whole albums from hard-to find artists. Much like the fluid nature of the artists TFG represents, we went with an identity that can can adapt and change with a swirling cast of colors behind the lockup.
Identity proposals, the final wordmark, as well as a simple Squarespace site where fans can purchase tapes was created to jumpstart the TFJ community.
Identity, email invite, and banner design for the 10th anniversary of San Francisco restaurant Foreign Cinema. The concepts hark back to the raw collage aesthetic of DADA and pop art. Designed while working at Mende Design.
The final layouts as well as the initial sketch proposals are shown.
Art direction by Jeremy Mende. Client: Bruce McDonald
NextGen America is on a mission to empower young voters to engage in the political process and make sure our gov’t responds to the largest and most diverse generation of voters in American history.
As Design Director of a design team rapidly designing new campaigns for the 2018 presidential campaign, my focus was to ensure that my team was inspired to create content that was engaging and stood out against the many political campaigns of 2018.
1-6: Day of Action college campaign (Art Direction). In this campaign, we commissioned custom illustrations to highlight our organizers in the field as heroes of change.
7-9: Trump's opposition campaign in Republican-dominated districts in California. In this campaign, we made sure that young people knew which congress members were associated with Trump when it came to policy. We also encourage them to pledge to vote in the 2018 primaries. (Design/Art Direction)
10: Vote Gillum for Gov for NextGen Florida campaign. (Design/Art Direction)
11: State-specific vote motivation campaign — CA Instagram shown. (Art Direction)
12-14 Pledge to vote campaigns. (Art Direction)
15-16: Coastal Drilling in CA awareness campaign (Design/Art Direction)
17-18: Oregon Carbon Tax awareness campaign
Banana Republic is a timeless clothing brand focused on thoughtfully designed classics inspired by travel.
From 2009 - 2016, I managed the design studio at Banana Republic. I also led monthly brainstorms where we developed a range of site and email concepts to rethink, redefine, and evolve our design aesthetic over time. Here are a few email and site concepts I worked on.
Designed while working at Banana Republic.
NextGen America is on a mission to empower young voters to engage in the political process and make sure our gov’t responds to the largest and most diverse generation of voters in American history.
The 2018 Voter Guide campaign was our last hurrah to ensure young people received district-specific information on the candidates running, where they stand on the issues they care about, and information about ballot initiatives in their state. We printed over a million copies of 43 unique voter guides that were handed out to young voters across 11 swing states. In addition, we created digital ads, and videos to reach young people online.
Role: Art Direction/Design
Lascivious letterforms created by sculpting and hair-spraying actual hair. Published in Graphic Design: The New Basics by Ellen Lupton and Jennifer Cole Phillips.
Designed while attending Maryland Institute College of Art.
In 2007, I was chosen to be one of four Chronicle Books Fellow. I packed up my car and moved to beautiful San Francisco to design books. I still haven’t left. I have broadened my scope of design since then, though!
Here are a couple of books I designed during the six-month fellowship.
Golden Gate Bridge
Book design for the top-selling coffee table book illustrating the history of the design and construction of the Golden Gate Bridge by architect Donald MacDonald. Designed while working at Chronicle Books.
1,001 Pearls of Yoga Wisdom
Book cover, spine, and back design for a guide to practical and philosophical aspects of yoga to complement any spiritual practice. Designed while working at Chronicle Books.
