NextGen America empowers young voters to engage in the political process and ensures government reflects the priorities of the largest and most diverse generation in American history.

As Design Director leading a fast-paced creative team during the 2018 election cycle, my focus was to keep the team inspired and consistent while producing visually compelling, message-driven campaigns that stood out amid a crowded political landscape.

Designed while leading the design team at NextGen America.

1–5. Get Out the Vote
A series motivating young voters to:
1. Find their polling place
2. Vote early in their state
3. Learn about ballot propositions
4–5. Take action and vote
(Design/Art Direction: 1st & 3rd concepts; Art Direction: 2nd, 4th & 5th)

6. Scott Pruitt Opposition Campaign
Calling out environmental negligence and corruption.
(Art Direction)

7–8. Blue Wave Volunteer Launch
Instagram and Facebook campaign encouraging volunteer sign-ups. (Art Direction)

9. Pro-Choice Campaign — NextGen Arizona
Supporting reproductive rights and state-level advocacy (Design/Art Direction)

10. We Are Still In
Marking one year since Trump’s plan to withdraw from the Paris Agreement. Highlighted over 2,700 leaders—from cities, states, and businesses—who committed to reducing emissions and upholding climate goals. (Design/Art Direction)

11. GOP Tax Day Facts
An Instagram story series breaking down how GOP tax policies impact working families. (Design/Art Direction)

12–15. Net Neutrality Awareness
A social campaign illustrating how online content could be monitored or restricted if Net Neutrality were repealed. (Design/Art Direction)

16. Donation Drive
A visual campaign designed to encourage grassroots contributions. (Design/Art Direction)