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Hi, I'm Jennifer Bagheri, an Iranian American creative director and brand designer based in San Francisco. I help businesses and organizations find their authentic voice, develop their visual brand identity, and make meaningful connections with their audience through intuitive experiences that engage.
I design with both precision and empathy — bringing rigorous attention to detail and an aptitude for translating complex ideas into campaigns and identities that land both visually and emotionally.
My work spans brand identity, campaign design, impact reports, and site design. I'm equally invested in the conditions that make great work possible — building creative processes, advocating for designers within cross-functional organizations, and fostering the kind of collaborative environment where designers are genuinely motivated by what they're making.
For nearly a decade, I led design and creative direction for mission-driven organizations at a national scale — including NextGen America, Need to Impeach, the Tom Steyer 2020 presidential campaign, Bully Pulpit International, and NextGen Policy. That work ranged from building national visual identities and design systems to leading creative teams across major advocacy campaigns.
Before that, I managed the creative studio at Banana Republic's global headquarters for over seven years, helping unify the brick-and-mortar and digital creative teams around a seamless customer experience. Earlier in my career I designed under Abbott Miller at Pentagram and completed a design fellowship at Chronicle Books in San Francisco.
I studied design and fine art at the Maryland Institute of Art, graduating with a BFA in Graphic Design with a minor in Drawing and Painting.
Featured in Ellen Lupton's Graphic Design: The New Basics.
I'm available for creative direction, brand consulting, brand identity, and illustration. Reach me at j.bagheri.design [at] gmail.com.