Hedge Coffee is a specialty coffee roaster based in San Francisco. They roast the most fruit-forward, flavorful beans in the city, source sustainable beans, and get to know the farmers who produce them. They create a community around unbelievable coffee.

When Hedge asked for posters promoting the event, I was overjoyed. I took a raw punk approach with a classic duotone palette using their brand colors, hand-drawn lettering, and imagery based on the theme of the event and its location.

The Arcade Flyer was posted on Instagram a day prior to the event and garnered 171 likes and 10 conversations.