Baywell Health — formerly West Oakland Health — has served Oakland's Black community since 1962. I worked on the relaunch to bring awareness to the new brand in the community it serves.

I developed four campaign directions under the platform Healthcare that feels like home‍, ‍The Wellness You Want, The Wellness You Deserve, We Are the Bay, and Your Home for Wellness — each exploring a different angle through typography, color, and community photography anchored by real patient testimonials.

Deliverables spanned posters, bus shelters, billboards, and a rebrand announcement suite for phased rollout across the Bay Area.