• Design & Creative Direction
  • Illustration
  • About
  • Contact

j. bagheri

  • Design & Creative Direction
  • Illustration
  • About
  • Contact

Hedge Coffee

Hedge Coffee is a San Francisco–based specialty roaster known for its bright, fruit-forward beans. They source sustainably, build relationships with farmers, and roast some of the most flavorful coffee in the city.

I designed a series of three event flyers, each with its own personality while staying true to the brand. I took a raw, punk-inspired approach — using duotone palettes drawn from their brand colors, hand-drawn lettering, and imagery that reflected each event's theme and setting.

Portraits & Editorial

Figurative and editorial digital illustrations. Several of these pieces were created while working at NextGen Policy for the Climate 100 project — a campaign centered on the belief that every dollar of state government spending can be a tool in the fight against the climate crisis, building a more resilient, equitable, and prosperous California. The rest respond to a racial justice reckoning and a pandemic.

Snaking Forms

Made during a time of great loss, these snaking forms were a way of keeping my hands busy and my mind anchored. The marks became a way of working through ideas that were hard to hold any other way — the collective unconscious, love, ladders as a symbol of life's transitions — birth, death, rebirth — and paths in life.

Blurring the lines

Pieces exploring pattern alongside thoughts floating in space. The blurred shapes reflect an unknowing — a transitional space of understanding, where meaning hasn't quite landed yet. One piece spells out my late brother's name, Jon — searching for him in the abyss. Another searches for Ease.

Figures & Form

Playing with figures — movement, expression, shape, and pattern. Reaching, doing, becoming.

Pattern Making

Work that finds rhythm in repetition. Peace signs become camo. Spheres scatter in formation. Eyes multiply across fields of color. Children ask the same question over and over only to get the same answer. These pieces work the same way: drawn again and again as a way of understanding, calming, becoming.

Darkness

Black fields, raw marks, weight dissolving into texture.

Hedge Coffee

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Hedge Coffee Valentine's Day Pop-Up Flyer

Portraits & Editorial

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Snaking Forms

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Blurring the lines

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Figures & Form

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Pattern Making

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Darkness

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