A statewide campaign expanding access to affordable internet and essential devices for California students during the COVID-19 lockdown. The initiative aimed to connect low-income children to high-speed broadband so they could fully participate in remote learning.

As part of the team at Tom Steyer PAC, working in collaboration with NextGen Policy and the California Governor’s Office, I led digital product strategy and creative implementation across branding, website design, social media graphics, videos, and outreach materials.

The campaign pressured internet providers to lower costs, raised funds to donate devices, and increased awareness through local news placements and an online toolkit—featuring downloadable assets like multilingual flyers, social media content, and suggested messaging for teachers and government representatives.

Our efforts helped secure $6 billion in the 2021 California budget to build critical broadband infrastructure statewide—ensuring all Californians, regardless of geography, income, or race, can access high-speed internet.