For 30 years, the California Budget & Policy Center has advanced anti-racist policy and led coalitions to build a more equitable California.

As Design Lead, I built the visual identity for the Budget Center's 30th Anniversary — a yearlong celebration of the wins, partnerships, and people that shaped three decades of policy change — capturing both the impact of the work and the joy of how far the Budget Center has come.

We produced a full suite of anniversary assets across print, digital, social, and event — from the 2025 Impact Report and a five-poster series telling the Budget Center's 30-year story, to event applications that brought the identity into every room: signage, retractable banners, podium signs, step-and-repeats, polaroid frames, notebook swag, and gobo lights.

The 30th Anniversary identity launched in 2025 and anchored three in-person celebrations across Fresno, Oakland, and Los Angeles, bringing together over 300 attendees from 120 organizations spanning advocacy, policy, philanthropy, gov’t, and community sectors.

Included are two additional concept proposals.