Chevrolet and the NNPA send HBCU students on a cross-country road trip each summer to report stories for Black-owned newspapers — a program that has awarded more than $750K in scholarships and stipends to HBCU journalism, marketing, and media students since 2016.
I led the design for the 2022 DTU Fellowship, building a visual identity that felt equal parts editorial and expedition — honoring the program's journalism roots while capturing the adventure at the heart of the road trip.
We produced a full suite of recruitment, announcement, and in-program assets across social, digital, and email.
The 2022 campaign introduced a cohort of 12 fellows across journalism and marketing tracks — supporting the next generation of HBCU storytellers on the road.