NextGen America works to empower young voters to participate in the political process and ensure the government reflects the values of the largest and most diverse generation in American history.

During the 2020 presidential election, our Get Out the Vote campaign registered over 1.4 million young people, reached 10.5 million through chat, messaging, and social media, and helped drive 4.6 million to the polls — contributing to the highest youth voter turnout in U.S. history.

As lead designer, I focused on creating visuals that cut through the noise of an intensely polarized election. Our goal was to build a bold, energetic visual identity—bright, punchy, and nostalgic of the ’90s—to stand out amid the constant stream of political messaging