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j. bagheri

  • Design & Creative Direction
  • Illustration
  • About
  • Contact

Sunday SF Tees

A volunteer identity and apparel project for Sunday SF, my neighborhood moms' co-op built around moms getting stronger together through movement, support, and connection.

‍Covens are Sunday SF's daily neighborhood meetups, where small groups of moms move together. I designed a flexible "Coven" branding system — one mark per neighborhood chapter, from Bernal Heights to West Portal — paired with a shared back graphic celebrating the group's values.

The collection spans three tee styles: a neighborhood Coven badge, a bold standalone Coven lockup, and a design built around Sunday SF itself. Illustrations by Megan Badilla. Powered by SF Moms, worn by SF Moms.

 Back of a white Sunday SF tee featuring winding text that speaks to "community," "connection," and "empowerment," powered by moms accented by a barbell, stars, high-five, and a poppy flower.
 Front of a white Sunday SF tee featuring a bold vertical "Sunday SF" wordmark running down the chest, accented with a barbell, stars, and a poppy flower.
 Front of a white tee featuring Coven neighborhood branding from Sunday SF's chapter mark system, accented with stars, worn as a small chest logo.
 Front of a white tee featuring Coven neighborhood branding from Sunday SF's chapter mark system, accented with stars, worn as a small chest logo.
 Front of a white tee featuring bold standalone Coven lockup, an oversized wordmark set against a yellow oval and stars with “Powered by SF Moms” text.
 Back of a white tee featuring a minimal "Sunday SF" wordmark placed near the shoulder, accented with small stars.

All rights reserved, 2026