A volunteer identity and apparel project for Sunday SF, my neighborhood moms' co-op built around one idea: moms getting stronger together through movement, support, and connection.
Covens are Sunday SF's daily neighborhood meetups, where small groups of moms move together. I designed a flexible "Coven" badge system — one mark per neighborhood chapter, from Bernal Heights to West Portal — paired with a shared back graphic celebrating the group's values.
The collection spans three tee styles: a neighborhood Coven badge, a bold standalone Coven lockup, and a design built around Sunday SF itself. Illustrations by Megan Badilla. Powered by SF Moms, worn by SF Moms.