Untethered Moms is a multi-platform community built for mothers navigating growth, wellness, and identity beyond caregiving. Founded by Jamilah Cherry and Pier'Jea Lyon, the brand has already built a meaningful community — a podcast, live events, and a growing network of women supporting each other through every stage of motherhood — and the design needed to match that energy.

I came in as a creative consultant to audit the brand and site from the ground up: the logo, typography, color palette, and every page of the website. I refined the mark for better visual unity, created a secondary mark for merch, and worked through the site page by page — sharpening hierarchy, improving readability, and refining the content and copy throughout to make sure every touchpoint genuinely connects with viewers. A selection of logo proposals is also included.

The redesign focused on refinement over reinvention — tightening what was already there and giving it room to breathe. The result is a brand that feels as warm, confident, and intentional as the community behind it.